If you've been on any highway, anywhere in the country, then you've probably seen a Dutchmen RV headed to a campground for the weekend. For a quarter of a century, they've been an innovative leader in building value-oriented RVs, offering more bang for the buck than any other manufacturer.

After deciding they were ready for a refresh of their brand and its message, they hired us to conduct an AIM Report, identity system refinement, and then to integrate it into their sales literature and advertising. According to Dutchmen leadership, Huebner Marketing's work created some very "happy campers" among their staff and dealer network.