BUILT ON THE POWER OF PROMISES KEPT
Longtime RV manufacturer Jayco, Inc. made a strategic decision to enter the luxury motor coach market with an all-new brand launch. Given only the name Entegra Coach to start with, Huebner Marketing was charged with the task to create a seemingly timeless brand to help establish immediate trust with both dealers and customers.
Because the owners, the Bontrager family, had been doing business under the Jayco name for more than 40 years, Huebner Marketing leveraged this experience as the company looked to launch their signature brand. Well known in the industry, brothers Wilbur and Derald Bontrager became the featured faces in the advertising, website and brochure. A best slogan "Without Compromise." was introduced, and a “Bontrager Family Promise” was crafted, portraying the family’s personal guarantee for this luxury product. Today, Entegra Coach is meeting and exceeding production goals, and has a competitive foothold in the luxury Class A motor coach market.