"Branding is what people say about you when you're not in the room." This well-known adage is compliments of Amazon Founder Jeff Bezos, but let's take a moment to expand on this thought for, say, a manufacturer who depends on its independent dealer network to communicate the brand story. If branding is what people say about you when you're not in the room ... what exactly are YOUR dealers saying? Has your story been clearly communicated to them? Do they believe it? Does it inspire them? And just as important—have you equipped them with everything they need to effectively tell your story to the end customer? Huebner offers thirty years of experience expanding, improving and nurturing sales channels for our clients, and we offer a number of custom-made solutions to help manufacturers truly control and promote their brand message — all the way down to the frontlines.
Huebner Marketing’s proprietary Lariat™ digital asset management creates a one-stop, company-branded marketing hub for manufacturers to house materials for easy dealer access. Dealers can download broadcast-quality materials, high-res photography and vector-based graphics with the click of a button, or they can order physical materials, like brochures, PoP materials and more.
75% of shoppers who visited a manufacturer’s website visited a dealer’s website within the same day. Huebner Marketing’s Frontline Clicks™ is a localized PPC program designed to help manufacturers own even more Page 1 search real estate. Frontline Clicks offers a geo-targeted, brand-centric PPC program, sending searches to your dealers’ local websites, featuring only your products.
Experts in dealer co-op programs, Huebner Marketing has driven several client national sales events, including Jayco’s hugely successful Blue Tag Sales Event. National sales events unite the brand’s entire dealer network in an all-out multi-media campaign with a focused message and promotional giveaway to capture customer information.
Staying top-of-mind is just as important at the dealer level as it is during the sales process. (Remember branding happens “when you’re not in the room” — between dealer and customer. Monthly dealer emails are an effective way to communicate co-op reminders, sale programs, service tips, new products and more. Dealer emails also let you track communication effectiveness.
We’d love to learn more about your business. Give us a call at 970-775-7140, fill out the contact form below or schedule a meeting with Jim Huebner to get the ball rolling.