MANUFACTURER LEAD NURTURING STRATEGIES
Turning brand awareness into brand loyalty
Cultivate sales with lead nurturing
Engage … then convert with these strategies
Your products are rolling off the line, your website is promoting the goods and your online marketing is creating leads. But don’t celebrate just yet. Although you’ve generated awareness, followers, and prospects, and maybe even converted a few leads into customers, you have to work just as hard to turn that awareness into brand loyalty — and all to fuel your sales channel. Optimized company news articles and engaging social media posts keep audiences connected, while lead management and marketing automation is essential to converting leads.
Learn how we help manufacturers cultivate their sales:
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47% of buyers viewed 3-5 pieces of content before engaging with a sales rep (Demand Gen Report 2016)
Online presence management for manufacturers Your go-to for press releases, company news and company blogs
Entrepreneur Malcolm Forbes once said, “Presence is more than just being there.” In digital, it requires constant oversight. Online presence management starts with putting your company news out there — over and over again. And as the go-to blog marketing company in manufacturing, we’re experts in technical writing, blog optimization, loyalty magazines, press release services and digital asset management.
STAT
Did you know … in some states, a prize worth $5,000+ must be bonded and registered seven days before the sweepstake start?
Social media management services Profile setup, ongoing management and sweepstakes services
Whether you need to build your social media presence from scratch (see the “IPO-ready” case study above) or curate engaging content for your existing platforms, Huebner Marketing’s content development team plans, writes, posts and boosts content on an ongoing basis for clients, often leveraging long format. We also can create and manage social media sweepstakes.
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In 2016, we integrated 240-plus dealers and 2,200 marketing automations to disseminate customer leads to our client’s nearest dealer.
The online lead management system experts Now, you’ll never have to wonder where your leads go ...
Leads should be treated like gold. (You don’t just store those valuable nuggets anywhere, do you?) Certified in HubSpot, SharpSpring and other lead nurturing platforms, Huebner Marketing can help set up and filter form submissions into a lead management platform of your choosing. Need to filter leads to select dealers? No sales network is too complicated.
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77% of CMOs at the top-performing companies indicate “growing revenue” is the top reason to implement automation (CMO by Adobe)
Email marketing solutions — built for manufacturers Your source: email marketing automation + email marketing design
From custom email marketing design to email marketing automation (AKA drip email marketing), manufacturers turn to Huebner Marketing to stay in the forefront of interested customers, create loyalty among existing owners and educate their dealer networks about products and programs. Impactful with clear calls-to-action, these emails can turn clicks into sales.
SOME OF OUR MANUFACTURING LEAD NURTURING
IF YOU LIKE OUR APPROACH SO FAR …
We’d love to learn more about your business. Give us a call at 970-775-7140, fill out the contact form below or schedule a meeting with Jim Huebner to get the ball rolling.