Your products are rolling off the line, your website is promoting the goods and your online marketing is creating leads. But don’t celebrate just yet. Although you’ve generated awareness, followers, and prospects, and maybe even converted a few leads into customers, you have to work just as hard to turn that awareness into brand loyalty — and all to fuel your sales channel. Optimized company news articles and engaging social media posts keep audiences connected, while lead management and marketing automation is essential to converting leads.
Entrepreneur Malcolm Forbes once said, “Presence is more than just being there.” In digital, it requires constant oversight. Online presence management starts with putting your company news out there — over and over again. And as the go-to blog marketing company in manufacturing, we’re experts in technical writing, blog optimization, loyalty magazines, press release services and digital asset management.
Whether you need to build your social media presence from scratch (see the “IPO-ready” case study above) or curate engaging content for your existing platforms, Huebner Marketing’s content development team plans, writes, posts and boosts content on an ongoing basis for clients, often leveraging long format. We also can create and manage social media sweepstakes.
Leads should be treated like gold. (You don’t just store those valuable nuggets anywhere, do you?) Certified in HubSpot, SharpSpring and other lead nurturing platforms, Huebner Marketing can help set up and filter form submissions into a lead management platform of your choosing. Need to filter leads to select dealers? No sales network is too complicated.
From custom email marketing design to email marketing automation (AKA drip email marketing), manufacturers turn to Huebner Marketing to stay in the forefront of interested customers, create loyalty among existing owners and educate their dealer networks about products and programs. Impactful with clear calls-to-action, these emails can turn clicks into sales.
We’d love to learn more about your business. Give us a call at 970-775-7140, fill out the contact form below or schedule a meeting with Jim Huebner to get the ball rolling.