Marketing Automation Software Simplified
Email marketing, lead generation and management, and qualifying leads are all easier with OnPoint™!
What if there was MAP software that was incredibly effective AND easy to use?
If you're looking for lead management and MAP software that's simple to use yet still maximizes sales and profits, then Huebner Marketing's OnPoint™ platform may just be your ticket. Stay connected to customers through the entire life cycle of the sale with our in-depth, innovative tool that's capable of handling any size business in any industry.
Increase & optimize your marketing efforts
E-mail has been around even longer than the Internet we know today. Are you still using it to talk to your customers? You should be, because it works. Marketers agree that e-mail is the best way to build brand awareness, and acquire, convert, and keep customers. And when you use an e-mail marketing service provider like OnPoint rather than keeping your marketing activities in-house, research shows that you'll save approximately $237 per hour. How is that possible? When you spend $1 on e-mail marketing, studies show you'll get $44.25 back. And THAT kind of ROI is hard to beat.
98% of web visitors don’t fill out forms. VisitorID uses reverse IP to provide you their contact info
Want to know more about your visitors? Prospective customers are online every day. Our valuable VisitorID tool can provide their location, the pages they view and how they arrived at your site. You can also monitor how long they visit your page, track demographics, and identify exit and entry pages and much more. OnPoint tracks potential customers before you even know their name, and keeps this information at your fingertips.
What is lead scoring? It's all about finding the hottest prospects
Lead scoring is sort of like the game of Chutes and Ladders. Some leads will engage in your site in a way that moves them up the ranks quickly, other movements can push them back. Lead scoring is a modern way to find your best target customers (those who are more ready to buy), helping you boost your efficiency, shorten sales cycles, and keeping your sales team hopping.
Focus your sales team on hot prospects
OnPoint will notify you or your sales reps as soon as a lead converts. Your sales team can quickly follow up, building client trust and increasing repeat sales.
OnPoint helps you analyze what works, and what doesn't
OnPoint offers tracking strategies using email analytics, AdWords, ROI, device tracking, tagging and more. If you are a data nerd like the folks at Huebner Marketing, OnPoint helps you better understand your ROI with Total Cost per Lead. Curious as to what is causing your leads to convert or unsubscribe? Try OnPoint's workflow analytics. Quality analytics are vital to making key decisions about your marketing campaigns. Let OnPoint slice and dice all the numbers.
Dynamic forms greatly improve conversion
OnPoint helps you build and customize professional-looking, dynamic forms with fields to fit your company's needs. You can create autocomplete forms, add custom buttons and add third-party forms if you wish. Dynamic forms are a secret weapon for marketing campaigns. Consumers want to feel important, they want a personalized experience. Dynamic forms help you connect and enhance the experience of your leads.
Saving you time and resources while still allowing you to nurture leads
On Point makes it simple. Automatic drip campaigns engage leads early in the process so your sales team can stay ahead of the game. We know that boring won't get you very far, so expect help with creating dynamic email messages with content unique to each recipient and based on the interests of specific leads. Annoying "email blasts" already flood the market. OnPoint wants to engage your customers, so your messages will be tailored to encourage interaction and conversation.
Track interactions for every contact
This feature is an excellent way to measure the behavior and web activity of potential customers. When someone visits your site, OnPoint will track movements such as page views, clicks, searches, repeat visits, and more. The platform can also determine the time on site, time of day, location of the visitor and what device they are using – such as a mobile phone. By tracking these behaviors, you can determine their level of interest in your products or services. You will know exactly what a lead is interested in and when to reach out to them. Analyzing data can also help you predict the behavior of future visitors.
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Two-way syncing with your CRM OR use OnPoint’s built-in CRM
Customer Relationship Management (CRM) should be an integral part of your marketing strategy. OnPoint's own CRM system helps you manage your business relationships and the data and information associated with those customers and prospects—even providing reports so you can measure your sales success and forecast sales projections. But the best part—if you already have a CRM tool, OnPoint will sync right up with other major CRMS such as SalesForce, Pipedrive, Nimble and Zoho.
OnPoint's platform was designed to optimize your marketing campaign
Proven strategies such as catchy call to actions, personalized messages, interesting visuals, utilizing social media, and healthy mailing lists all complement the other powerful features OnPoint offers. So many brands waste money on ineffective campaigns such as non-relevant keywords or incomplete SEO reports. Others do not have an efficient or focused budgets. OnPoint minimizes the risk of making those mistakes, helping make your marketing efforts more efficient than ever.
All leads are tracked in one platform so it remains simple to use and analyze
OnPoint's call tracking can reveal which campaign brought the lead to your site, and each page they visited. You can also sync calls right into your MAP activities with instant follow-up via an automated drip campaign. Amazing!