REV RECREATION GROUP

A BRAND POSITIONING STRATEGY THAT REDEFINED ITS RVS



Stories of heroes, explorers and innovators have long inspired dreams customer dreams. Taking our cue from these storytellers, we created brand archetypes for REV Recreation Group, a division of REV Group, Inc., that awaken the imaginations of RV customers to move them to action. Formerly Allied Specialty Recreation Vehicles (ASRV), REV RV needed to redefine its four motor coach brands in the marketplace, so it tasked Huebner Marketing with developing stories that would illuminate the brand promises for each of its four RV lines.

We started by delivering a comprehensive, well-researched brand positioning strategy to create a unique market niche for each RV line to own. Focusing on inspiring archetypes, product attributes and brand voice, concise brand stories now act as benchmarks for all future messaging, and aspirational taglines communicate each brands most differentiating features.

REV RVs new brand identities came to life with Huebner Marketing content and creative, including consumer product literature, online branding campaigns and print publication advertising. New websites for each RV brand are now in the works.



NEED HELP WITH YOUR BRAND PROMISE?



At Huebner Marketing, we are committed to understanding what drives your brand and its customers. When we deliver brand archetypes and brand positioning strategy, you can rest assured that the brand promise you make to your customers is uniquely yours. Our diverse team includes experts with backgrounds branding and strategic planning to journalism and public relations. Strategy. Implementation. Whatever you need. We’ve got you covered.