A wise educator once said,Character is power.At this year's Green Industry & Equipment Expo, dozens of manufacturers brought BOTH to the expo experience. Gas-powered mowers. Battery-powered trimmers. And character-powered tradeshow booths. These last few months have been a whirlwind of retail show visits for our Huebner Marketing team, and we have to say the GIE Expo delivered some of the most interactive, eye-catching displays.
Here are 18 cool tradeshow booths that snagged our attention. We hope it lends inspiration for future expo displays and tradeshow booth ideas
And let's not forget well-BRANDED. These eight outdoor power equipment manufacturers impressed us with their consistent branding in these eight eye-popping expo displays.
Meanwhile, these eight manufacturers made the Huebner list because they engaged consumers or showed their products in action. (Of course, we still think John Deere's Husker Harvest Show takes the cake for customer experience, which you can read about here.) But here are some engaging tradeshow booth ideas to get you thinking.
Speaking of John Deere, they made an appearance at GIE with a fog screen, which doubled as an entrance, to draw (and practically suck) attendees into the booth. It was also a kid magnet.
Stihl put customers weed-wacking skills to the test with an interactive game, projected onto the GIE Expo floor. A leaderboard drew top players back to the booth to see where they ranked.
Any time you can show product in action kudos. While these self-mowing mowers ran rampant at the show, we still drool thinking about a little Roomba action in our own yards.
Dixie Chopper showcased Spirit, a bald eagle, which the company supports through Raptor Rehabilitation of Kentucky. Meanwhile, BigDog Mower Co. brought along man's best friend.
Just add water! Not only did Oregon show how its 120V tools are designed to withstand the elements, but they had beautiful signage that reinforced its benefit-driven messages.
We saw a lot of chainsaws in action, but EGO's demonstration was easily the quietest thanks to a 56V ARC Lithium battery that did its job so well the only thing left was sawdust and statues.
Virtual reality is growing, as evidence by Echo's display. If you're considering VR, just make sure you're using it for more than the cool factor. Sell something while you have their attention.
Create inviting spaces to relax, and fill those spaces with videos. By the end of the day, your customers will want to take a load off their feet. Bad Boys Mowers did this with urban flair.