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30 ways to add value to your brand Huebner Marketing

Pricing strategist Ron Baker says, "The default purpose of marketing is not to increase sales, but to increase profits. By increasing perceived value, this is exactly what happens." Increasing prices is obviously the foremost way of increasing profit. But when perceived value is less than the price, major problems arise. This article from Harvard Business Review discusses the array of opportunities for companies to increase their perceived value and as a result, increase their price for greater profit.

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