According to Forbes, 65% of organizations have an agreed-upon business strategy, but less than 10% successfully execute their plan. Often, it's simply because companies fail to align their business objectives with their marketing efforts. That's where Huebner's Blueprint 365 manufacturing marketing strategy comes in. This systematic process ensures that every marketing strategy deployed during the year aligns with the company's most important fiscal year goals. The result - a blueprint to success that can be used daily, monthly, quarterly and yearly.
We work with the company's key stakeholders to identify three fiscal year goals that will be used to build the marketing strategy. Our Blueprint 365 structure ensures that each objective is addressed each month with full-on, multi-media marketing initiatives.
Preparing for an IPO
Increasing divisional revenue
Launching a new product
Improving brand reputation
Growing online sales
Once the objectives have been identified, we create a domino effect of strategies that build on the FY objectives, event dates, launch goals and dealer initiatives. Aspirational ideas are often built into the plan to encourage out-of-the-box initiatives for maximum impact.
Our blueprint allows for roadmap scalability for a single brand, multiple brands or across divisions. Color coding is used to identify the different brands and/or divisions.
The Blueprint 365 process uses a Touchpoint Chart to ensure every initiative is leveraged across multiple mediums. The chart acts as a heat map, showing the marketing efforts across brands and mediums (both digital and traditional).
Once the Blueprint 365 plan has been finalized, the strategy is migrated into a digital platform to ensure tactics are executed. The digital format allows for adjustments to be made any time to the plan.