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The Four-Step Path to PPC Advertising — Huebner's PPC Management Process Huebner//February 07, 2018

AUDIT AND PLAN

Huebner Marketing’s PPC management process begins with understanding the current state of your PPC advertising and online marketing energies, along with your business objectives to determine PPC campaign success.



RESEARCH, THEN SET PPC ADVERTISING RECOMMENDATIONS

Once a preliminary keyword list has been established through the audit and planning process, Huebner’s PPC specialists run that list through SpyFu and Google AdWords planning tools to
finalize the list and establish a recommended paid search budget. 



FINALIZE BUDGET AND LAUNCH CAMPAIGN

Once a budget has been finalized, Huebner Marketing writes, designs and places ads, launches A/B testing and provides performance metrics. Both ads and keywords will be monitored and refreshed on a regular basis. 

MEASURE AND REFINE 

See our "Guide to Measured Marketing."