With a good company story and great-tasting bread, it seemed Canyon Bakehouse, a startup gluten-free bakery, had all the ingredients. But the baker was short on marketing tools that would tell its story.
Huebner Marketing set out to provide Canyon Bakehouse with the materials that would help the baker get its products onto more store shelves, like sales folders and product sheets.
New, beautiful food photography was executed. Those product photos were then showcased on Canyon Bakehouse's new business cards, as well as other marketing materials.
A media kit was created, complete with a brand video, press releases and the new product photography. Other sales presentation tools were also made, including a PowerPoint template.
Print flyers, clip-able coupons and a company e-newsletter helped pushed out Canyon Bakehouse's consumer message. The company grew from $1.8M to today's annual sales of $40M.
"From creating excellent graphics and copy for marketing materials to strategic planning to drive buzz, Huebner Marketing's work helped to launch OUR brand nationwide." — Josh Skow, President