Given only the name Entegra Coach to start with, Huebner Marketing was charged with creating a seemingly timeless brand to establish immediate trust among dealers and customers.
Within a few short years, the Entegra Coach name became synonymous with quality. This brand video, scripted and directed by Huebner, demonstrates the company's uncompromising approach.
In addition to crafted the Entegra Coach brand story, Huebner Marketing was responsible for executing product literature, including a full lineup catalog with back pocket for sales sheets.
Entegra Coach's "Cab-Forward Design" was also integral to the brand's story. A second video was produced by the Huebner Team to capture the details that created Entegra's quietest riding, best handling coach.
Well known in the RV industry, owners Wilbur and Derald Bontrager became featured faces in Entegra Coach's marketing materials, right alongside the “Bontrager Family Promise” personal guarantee.
The "Bontrager Family Promise" fed into the company philosophy and tagline — "Without Compromise." This third Huebner-produced video gave customers a behind-the-scenes look of the Entegra Coach production line.
Entegra Coach wanted to increase customer loyalty, so it tasked Huebner Marketing with launching a 36-page loyalty magazine filled with owner stories, recipe ideas and road trip inspiration.
Content was laid out in a luxury magazine format but distributed digitally for its on-the-go readership. The magazine used a flip approach and featured its own cartoon.
Huebner Marketing wrote, designed and deployed an email to tease each edition, and past editions were housed online in an archive of past Entegra Coach Connection magazines.