When Hexmag came to Huebner Marketing, the manufacturer wanted to shape its identity into a lifestyle brand. Rising to the occasion, Huebner developed a responsive website, along with other brand collateral.
By using benefit-driven keywords shaped around pistol and rifle magazine terms used most, Huebner Marketing helped increase Hexmag's organic website traffic, driving key leads to specific products.
The Hexmag eight-page product catalog was a key promotional tool for the manufacturer's network of distributors, dealers and ultimately, consumers.
To give Hexmag a boost in Christmas sales, Huebner Marketing executed a 12 Days of Hexmas campaign, complete with daily posts that spun the traditional Christmas carol into Hexmag's own version.
Huebner Marketing designed and deployed monthly email campaigns to both Hexmag consumers and its dealer network. Each email was packed with engaging calls-to-action to drive traffic back to the website.
To further Hexmag's lifestyle message and to promote the manufacturer's all-new Series 2 magazine, Huebner Marketing created both consumer and trade publications print advertisements.