Ten years of Huebner's Agency of Record work helped Jayco become the 2013 Harris Poll EquiTrend RV Brand of the Year, rated by 38,000 Americans. Huebner helped created 100+ brochure designs.
Huebner Marketing helped create Jayco's Generations of Family Fun slogan, featuring a robust multi-media initiative that included TV spots, radio ads, social media and campaign microsite.
As part of the Generations of Family Fun campaign, Huebner Marketing helped script and direct a brand video that highlighted multiple family stories inspired by the Jayco legacy.
To inspire camping and other outdoor pursuits, Huebner created the Jayco Badge of Ownership campaign, complete with digital badges, landing page and social media posts.
Huebner Marketing helped script, produce and edit multiple television spots. Often, these 30- and 60-second spots included room for a donut on the end to showcase dealer logo and location.
To promote Jayco's smart sustainability efforts, Huebner Marketing created a video animation, landing page and infographic poster to showcase Jayco's commitment to building RVs using fewer resources.
Building on the Jayco story, the Jayco "Way of Life" brochure captured the company's humble beginnings and the company's close-knit community that stands behind Jayco's products.
Huebner Marketing helped script, produce and edit multiple product videos for online exposure, dealer promotion, tradeshow impact and more. This video highlighted Jayco's all-new Class A gas motorhome.
To equip dealers with a whole host of marketing collateral, Huebner Marketing built the proprietary SKU digital asset management system, which allowed for collateral downloads and marketing orders.
Huebner Marketing also helped created a number of compelling social media campaigns. Many of these campaigns put customer stories front-and-center, like this Memories That Matters campaign.
Working with Huebner Marketing's content team, Jayco created the JRide campaign, info-packed marketing collateral that communicated Jayco's many ride and handling benefits.
The JRidge campaign included a sales folder with tiered component sheets to help dealers identify key ride and handling features. A poster, video and landing page complemented the campaign.
The JRide component sheets featured clever headlines, technical details and component illustrations. Later, the Huebner content team went on to create The Strongest Foundation campaign.
A manufacturer of both towable and motorized RVs, Jayco's dealer displays took these variations into account. Jayco's Portico signage was also available in French for its Canadian dealers.
When Jayco launched the all-new Seismic toy hauler, the RV manufacturer enlisted Huebner Marketing to create a multi-media campaign that would showcase the garage's many uses.