In the process of reinventing its 100-year-old brand, Starcraft RV was determined to rebrand, grow its dealer base and meet consumer demands with a full towable lineup packed with more features at a competitive price.
Huebner Marketing's rebrand effort included a new tagline — “Camping, Pure and Simple.” This tagline, along with playful messages and simple designs, were integrated into literature, advertisements and other collateral.
Huebner sent Starcraft-branded logs to prospective dealers, offering to “light a fire” under their sales. Each log featured a custom URL, inviting them to Starcraft's booth. Of those targeted, 11% become official dealers.
In celebration of Earth Day, Starcraft launched its "America the Beautiful" social media campaign with the help of Huebner Marketing. Starcraft owners could post their most stunning photos to inspire a greener world.