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Brand Positioning &
Strategic Marketing

Roadmap

Your customers, employees, and competitors see your brand differently than you do. And you can’t meet expectations you don’t know about. Our Relevancy Report® reveals what clients really think—and where your biggest opportunities are hiding. We help you determine where you stand with potential customers and how to deliver beyond expectations.

Where Do You Stand?

  • Why do customers choose you over competitors—really?
  • Is your current positioning actually the most profitable approach?
  • Are you focusing on the right priorities right now?
  • What do people actually think you do?
  • How do employees really feel about working there?
  • Which marketing tactics should you tackle first?
  • Does leadership see the brand the same way the sales team does?
Being too close to your own business makes it hard to see what’s really working and what’s holding you back. We can help you see the forest from the trees.

Outstanding Insights From
the Inside Out

Real data from the people who matter most to your business

Our Relevancy Report® goes beyond assumptions. We interview employees, customers, suppliers, and dealers. We analyze competitors, tour facilities, and dig into your business data.

What you get:

  • Clear understanding of how each stakeholder group sees your brand
  • Competitor analysis that reveals market gaps and opportunities
  • Brand archetypes that guide authentic messaging
  • Positioning statement that captures your strongest market position
  • Prioritized recommendations for immediate impact

The result: Marketing that actually resonates because it’s based on how people really see you, not how you see yourself.

Stand in the Place
Where You Are

Take our 10-question Relevancy Audit for a quick brand health check

Get a high-level view of where your brand stands with customers and competitors. Takes less than 5 minutes.
Take the Relevancy Audit

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