manufacturing-marketing-blog

THE ONLINE MARKETING BLOG DEVOTED TO MANUFACTURERS

30 ways to add value to your brand Huebner Marketing//May 21, 2018

Pricing strategist Ron Baker says, "The default purpose of marketing is not to increase sales, but to increase profits. By increasing perceived value, this is exactly what happens." Increasing prices is obviously the foremost way of increasing profit. But when perceived value is less than the price, major problems arise.

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The Four-Step Path to PPC Advertising — Huebner's PPC Management Process Huebner//February 07, 2018

Huebner Marketing’s PPC management process involves four key steps — audit, recommend, launch and refine. This infographic shows the Colorado digital agency's step-by-step path to PPC advertising.

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Brand Development Strategy, Made for Manufacturers Huebner Marketing//January 20, 2018

Manufacturers, salespeople and customers alike LOVE a good story. It’s what sets your brand apart, making your product or services memorable. And a good story can be the foundation to great brand development strategy.

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Walker's clean-slate approach to frontline marketing Huebner Marketing//December 07, 2017

Walker Mowers, a firm believer of supporting its dealer network through stellar frontline marketing services and generous marketing co-op programs, has helped more than 30 dealers transform their showrooms.

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18 cool tradeshow booth ideas for manufacturers from GIE Expo Huebner Marketing//November 17, 2017

These last few months have been a whirlwind of retail show visits for our Huebner Marketing team, and we have to say the GIE Expo delivered some of the most interactive, eye-catching displays.

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Huebner's Blueprint 365™ Manufacturing Marketing Strategy Huebner Marketing//November 10, 2017

The Blueprint 365™ manufacturing marketing strategy ensures every marketing strategy deployed during the year aligns with the company’s most important fiscal year goals. The result — a blueprint to success.

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John Deere's customer-first tradeshow booth designs Huebner Marketing//October 27, 2017

We've seen more than our fair share of retail shows thanks to our fabulous manufacturing clientele, but this year’s John Deere booth takes the cake for customer experience thanks to the brands' booth makeover.

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Huebner-Dutchmen Corporate Video wins MarCom Award Huebner Marketing//October 26, 2017

Huebner Marketing was awarded a Gold MarCom Award in the Digital Media category of “Outstanding Web Video" for its Dutchmen RV brand video. Check out this video marketing agency accolade.

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Digital Marketing Metrics Made Simple with Measured Marketing Huebner Marketing//October 14, 2017

Huebner Marketing’s Business Intelligence™ is a measured marketing platform that aggregates more than 750 data sources into one robust digital marketing metrics platform to help manufacturers evaluate success.

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How to Drive Traffic to Your Website with These Keyword Optimization Tips Huebner Marketing//October 07, 2017

Huebner Marketing discusses how to drive traffic to your website with these keyword optimization tips, SEO best practices and meta tag keywords. Check out these six keyword optimization tips that may help create organic traffic.

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NEWS FLASH: Great brands are NOT born in the marketing department Jim Huebner//July 20, 2017

The birthing of a trusted brand doesn’t generally start in the marketing department at all. Oftentimes, it starts in engineering. Or in customer experience planning. Or even with dealer loyalty programs.

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3D Rendering Services, From Photo Realistic to Product Packaging Huebner Marketing//July 07, 2017

Check out Huebner Marketing 3D rendering services, which includes 3D product renderings, package design and photo realistic renderings. This infographic shows a sampling of the many possible uses of 3D rendering.

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In the end, we´re all selling the same thing ... a little hope Jim Huebner//March 30, 2017

If you think about it, every business sells the exact same thing. We may each approach it differently. But in the end — when it comes right down to what EVERY one of us in business is actually selling — it IS the same thing.

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Guerrilla Marketing Inspiration: Grab the Brand by the Horns Jim Huebner//January 31, 2017

Two different times, strangers came to our door bearing gifts—free Red Bulls. What? Red Bull has been around a long time, and they’re STILL doing guerrilla marketing?” Now THAT’S what I call grabbing the brand by the horns!

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Want Customers To Love You? Start with Being Trustworthy Jim Huebner//June 15, 2016

“Bombshell report claims US ad agencies unethically pad their profits with secret rebate schemes.” So why do advertising agencies—and so many other professions—struggle with trust in the marketplace? Let's discuss.

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An Important Marketing Lesson from the Street ... Er, Street Corner Jim Huebner//March 31, 2016

For a number of years, there’s been a guy that stands on a street corner in Fort Collins, Colorado, promoting M&E Painting. Now, you might say, “Big deal." But make no mistake — Tim Farnsworth does it differently.

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How Long Can A Strong Brand Carry A Less-Than-Strong Product? Jim Huebner//February 25, 2016

Auto industry reporter Phil Lebeau sheds light on Jeep's brand marketing success despite dismal Consumer Reports' auto guide ratings, and it's product relevancy that plays a key role in Jeep's ever-growing sales.

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How Far Does Brand Love Go Before Price Wins? Oh, About 29% Farther Jim Huebner//December 16, 2015

Price vs. brand equity ... when does the bottom dollar outweigh the latter? Huebner Marketing agency owner Jim Huebner takes a look at the power of his love for Southwest and all that this airline brand offers.

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The Power of a Good Brand Story, Seen on Store Shelves Jim Huebner//November 13, 2015

At Cabela's, Christmas ideas and brand stories literally jump off the shelf. Here's a look at two great products from the store's shelves, both with one-of-a-kind stories that have long helped these brands deliver premium prices.

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The Value of Familiarity, Covered in Five Important Marketing Steps Jim Huebner//October 30, 2015

Whether it's the difference between near-identical bottled water suppliers or the insight a television show can bring when you least expect it, it all comes down to this: Advertise. Publicize. Sponsor. Promote. Market.

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Manufacturer Marketing, Boiled Down for Small Business Clients Jim Huebner//August 26, 2015

Believe it or not, small business marketing starts in the same place it does for big companies ... with a great product or outstanding service, followed by brand differentiation and consistent communication.

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Is It REALLY All About Price? Nope. It's about relevancy Jim Huebner//May 30, 2014

When consumer decisions are made on price alone, it can be a sign of missing relevancy. And it's this relevancy that may steer the consumer from a decision based on price, to one that might enable the brand to be more profitable.

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