Client Said
Huebner played a key role in helping us reintroduce ourselves with a powerful brand and presence in the cold-chain industry. Their continued partnership and expertise are invaluable.
Tom Casey
CEO, CORE X Partners
The Challenges
CORE X Partners entered 2023 without a cohesive brand identity, message, or digital presence. Every facility looked and operated differently, making it difficult for prospective customers to understand the company’s unified scale and capabilities.
They needed:
- A strong brand platform for both internal alignment and external credibility
- Clear positioning as an operator-led, people-driven cold chain leader
- A modern website that accurately represented their capabilities
- Consistent visibility across PR, digital channels, and industry events
Our Approach / Strategy
1. Built from Zero to Industry Leader
We orchestrated a complete market repositioning for a company entering 2023 without a name.
2. Discovery to Definition
Leadership workshops revealed the operator-led, people-first culture that would become CORE X’s differentiator in a consolidating industry.
3. Launch & Momentum
Unified brand rollout across all facilities, followed by immediate digital activation – website, SEO/AEO content, and thought leadership that positioned CORE X as cold chain authorities.
4. Sustained Growth Partnership
Expanded into full-funnel marketing operations: PR campaigns generating 700K+ impressions, paid media driving qualified leads, and social strategy establishing a consistent industry voice.
Content Structure
- Research
- Positioning
- Messaging
- Launch
- Optimization
Results / Metrics
Brand Authority Established
CORE X made a strong industry impression at GCCA conference and became a recognized voice in cold-chain logistics.
Digital Presence Built & Growing
New website became primary lead generation channel, while thought leadership content positioned CORE X as cold chain experts worth following.
Sales Enablement Strengthened
Sales teams gained clearer messaging and stronger stories. Paid media campaigns generated measurable, qualified leads.
Internal Culture Elevated
Unified brand improved talent attraction and employee alignment across all facilities.
Scalable Marketing Infrastructure
Integrated campaigns, reporting dashboards, and ongoing optimization support continued growth.
The CORE X Partners + HM Partnership
“We could not ask for better partners. Their level of professionalism, creativity, and insight is unparalleled.”
— Tom Casey, CEO, CORE X Partners
- Strong operational and cultural understanding
- Deep strategy paired with execution
- Full-service support across marketing channels
- Trusted long-term partnership
