Client Said
LiquidSpring
The Challenges
LiquidSpring needed clarity around their true market position and how their value resonated with different audience segments. They lacked a unified roadmap for future growth and needed a trusted partner who could support both strategy and ongoing execution across channels.
Huebner Marketing was brought in to define their positioning, build a comprehensive marketing plan, and execute the high-impact activities needed to elevate visibility, engagement, and sales opportunities.
Our Approach / Strategy
1. From Market Confusion to Market Authority
LiquidSpring had the technology – they needed the clarity and amplification strategy.
2. Strategic Foundation
Positioning research identified which customer segments valued what attributes, creating a roadmap that prioritized the highest-impact growth opportunities.
3. Content & Visibility Engine
Built an integrated content system: long-form SEO pieces establishing authority, video assets demonstrating real-world applications, and social strategy that grew followers 675% in one month.
4. Event Amplification & Conversion
Turned major trade shows from presence into performance that generated conversations, captured leads, and extended reach through event-specific content.
5. Ongoing Growth Operations
Serve as a strategic partner, managing paid media, social execution, website optimization, and campaign testing to drive measurable pipeline growth.
Content Structure
- Research
- Positioning
- Messaging
- Launch
- Optimization
Results / Metrics
Our partnership with LiquidSpring began with a detailed positioning report and evolved into a comprehensive marketing roadmap. As their execution partner across website development, video production, long-form content, trade shows like SEMA, and paid media, we delivered measurable impact including a 675% increase in social followers in one month and national visibility that continues to drive sales opportunities. LiquidSpring’s success shows the power of a fully integrated marketing plan executed by an organized, talented, and proactive team.
