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  BRAND STORY DEVELOPMENT

Brand marketing strategy for manufacturers

Telling your brand story

Starting with solid brand development

In the factory, Revlon makes cosmetics. But in the store, it sells hope, Founder Charles Revson said. At Huebner Integrated Marketing, we help manufacturers discover their customers’ greatest aspirations and then identify the attributes that set their brand apart. For some, it’s being the low-price leader. For others, it’s being the fastest, the smallest or the strongest … Our brand development process not only delivers the elements of a good brand story, but we roll out the brand with a comprehensive manufacturing marketing strategy, complete with brand collateral and digital strategies that tie your sales process together.

Brand attributes, the beginning foundation of your brand story

STAT: 64%

say shared values strengthen their relationship with a brand.

Research shows a good brand story … Is one of the most effective means of persuasion

Our brand story development process is based heavily on employee, customer, supplier and dealer interviews, as well as competitor research, business analysis and factory tours. The result — a host of deliverables, including an identified archetype, brand attributes, company tagline and positioning statement that brings it all together.

A quarterly approach to manufacturing marketing strategy

STAT: 93%

of CMOs say they are under more pressure to deliver measurable ROI. An annual marketing strategy will help.

Developing your manufacturing marketing strategy Your monthly/quarterly/annual manufacturing marketing plan

Part of storytelling is the actual telling. Using our proprietary Blueprint 365™ process, we identify and align your business objectives with your brand to create a monthly/quarterly/annual manufacturing marketing plan that rolls out a domino effect of strategies to tell your story and ultimately grow your business.

Both traditional and digital collateral capabilities

STAT: 14%

of organizations say they are currently running coordinated marketing plans across all channels.

Integrated marketing for any collateral need Delivering full-service marketing agency capabilities

As a full-service agency with nearly 30 years of integrated marketing experience, Huebner Marketing delivers both traditional and digital collateral and marketing services to support your brand, including landing pages, website design, printed brochures, direct mail, PoP materials, email initiatives, brand videos and more.

Both traditional and digital collateral capabilities

STAT: 83%

of show attendees have some kind of buying power.

Tradeshow booth design and more Equipping manufacturers with show-stopping brand presence

There’s something about manufacturers and show season that go hand-in-hand. From booth design to show signage, from pre-show promotions to post-event takeaways, Huebner Integrated Marketing has created show-stopping branded materials for client events, like SHOT Show, RVIA National RV Trade Show and the 600-dealer REV Group Summit.

Proud to have helped shape these brands

IF YOU LIKE OUR APPROACH SO FAR …

We’d love to learn more about your business. Give us a call at 970-775-7140, fill out the contact form below or schedule a meeting with Jim Huebner to get the ball rolling.