Know your story.
Make your story known.
CHARLES REVSON, FOUNDER OF REVLON
At Huebner, we help companies discover their customers’ greatest aspirations and then identify the attributes that set their brand apart. For some, it’s being the low-price leader. For others, it’s being the fastest, the most dependable. Our brand development process not only delivers the elements of a good brand story, but we roll it out with a comprehensive marketing plan to tie it all together.
IS ONE OF THE MOST EFFECTIVE MEANS OF PERSUASION
Our brand story development process begins with a RELEVANCY REPORT™, and it's based heavily on employee, customer, supplier, and dealer interviews, as well as competitor research, business analysis, and factory tours. This brand positioning study helps us find the most relevant and most valuable brand positioning opportunities available. The result — a host of deliverables, including archetypes, brand attributes, company tagline, and positioning statement to bring it all together.