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BRAND
DEVELOPMENT

Know your story.
Make your story known.

IN THE FACTORY, REVLON MAKES COSMETICS. BUT IN THE STORE, IT SELLS HOPE.

CHARLES REVSON, FOUNDER OF REVLON

At Huebner, we help companies discover their customers’ greatest aspirations and then identify the attributes that set their brand apart. For some, it’s being the low-price leader. For others, it’s being the fastest, the most dependable. Our brand development process not only delivers the elements of a good brand story, but we roll it out with a comprehensive marketing plan to tie it all together.

Research

Research shows a good brand story...

IS ONE OF THE MOST EFFECTIVE MEANS OF PERSUASION

Our brand story development process begins with a RELEVANCY REPORT™, and it's based heavily on employee, customer, supplier, and dealer interviews, as well as competitor research, business analysis, and factory tours. This brand positioning study helps us find the most relevant and most valuable brand positioning opportunities available. The result — a host of deliverables, including archetypes, brand attributes, company tagline, and positioning statement to bring it all together.

Developing your company's marketing strategy

THE RELEVANCY ROADMAP™—YOUR SHORT AND LONG TERM MARKETING PLAN

Part of storytelling is the actual telling. Using our proprietary RELEVANCY ROADMAP™ process, we identify and align your business objectives with your brand to create a company marketing plan that rolls out a domino effect of strategies to tell your story and ultimately grow your business.

Developing

PROUD TO HAVE HELPED SHAPE
THESE BRANDS

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