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How Relevant is Your Brand?

Brand relevancy measures how well your company’s identity, positioning, and customer experience align with what your market values right now. The most relevant brands are the ones customers think of first, trust most, and choose without hesitation. This audit covers the ten factors that drive brand relevancy for B2B and growth-stage companies.

A 10-Question Relevancy Audit

This 10-question audit gives you a quick read on where your brand stands with customers, competitors, and your own team.
  • Low Quality
  • Average
  • The Best on the Market
  • Extremely Difficult
  • Neither Difficult nor Easy
  • It Couldn’t Be Any Easier
  • Not Innovative
  • Somewhat Innovative
  • Extremely Innovative
  • None
  • A Healthy Number
  • Too Many to Count
  • The Worst in the Business
  • Average
  • The Best in the Business
  • Easily Replaced
  • Important Partner
  • Mission-Critical
  • Inconsistent
  • Somewhat Consistent
  • Extremely Consistent
  • Never
  • Sometimes
  • With Every Interaction
  • Never
  • Sometimes
  • With Every Interaction
  • Never
  • Sometimes
  • With Every Interaction

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