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Ever wondered how clients and prospects see your company? How about your own team members—do their perceptions of your brand align with how the marketplace views your brand? And do those in your sales channels "get it"? Are they communicating what's most important and relevant about your brand to prospective buyers?
If you're like most business leaders, knowing the answers to these questions is critical to maximizing your opportunities. And most of the time, it takes an unbiased outsider to uncover what it is about your brand that truly resonates and best connects with your customers.
Our RELEVANCY REPORTTM is based heavily on employee, customer, supplier, and dealer interviews, as well as competitor research, business analysis, and factory tours. This brand positioning study helps find the most relevant and most valuable brand positioning opportunities available. And the result — a host of deliverables, including archetypes, brand attributes, full company tagline, and a positioning statement to bring it all together.
Do we really know exactly why customers buy our products instead of competing products?
Do we know for a fact that the way we're positioned in the marketplace is the best, most lucrative positioning strategy for our brand?
Are our active priorities right for our business at this time?
Are we too close to the messaging and strategy to make the best choices possible?
What does the public think our company does/sells?
How do my employees feel about the company behind closed doors?
Which tactics should we implement first? Second? Third?
Does management have a different understanding of the company values and selling proposition than the rest of the team?