Huebner Integrated Marketing Expands Capabilities with New Hires and Appointments

Ashton Belk
14 November, 2022

Today, I’m excited to announce a number of personnel changes to the Huebner Integrated Marketing team.

Our Senior Director of Content, Abby Fraser has been promoted to Account Director; longtime collaborator Ashley Colburn McCaughan joins us officially as Director of Creative Content; Tara Giltner joins the team as Content Specialist.

These additions strengthen our ability to deliver both strategic and creative services to our clients at the highest level.

We’ve seen an uptick in the need for effective storytelling through video marketing for manufacturing and strategic content development in all B2B industries. Each of these women brings a unique perspective and a depth of experience that enhances what we can do together as a team.

Read on to learn more about these team members or check out the full press release, out today.

Abby Ashley Tara

Abby Fraser takes on the role of Account Director after a year as Senior Director of Content for the agency. In this role, she will partner with clients to execute their brand positioning and marketing strategy across channels and creative projects. Her background in marketing brands from education to pharma and everywhere in between will be an invaluable asset. 


Ashley Colburn McCaughan joins Huebner as Director of Creative Content. McCaughan is a three-time Emmy award-winning TV producer and host and brings decades of experience in storytelling to the role. As Director of Creative Content, McCaughan will lead Huebner’s video production arm along with influencer marketing and event production. She has worked as a trusted partner on many Huebner projects before joining the team officially in October.


Tara Giltner rounds out the new additions as Content Specialist with expertise in strategic and creative content projects. Before joining Huebner, Giltner spent more than a decade as a writer, editor, and creative professional with experience in the corporate, government, and startup worlds, writing and managing the production of national brand rollouts, international marketing collateral, and state government assignments.