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Websites, emails, texts, and events. We all know the standards when it comes to representing your brand. These are important, yes. But will they give you that extra push you need to reach into the spotlight in those important moments? Perhaps. But we have a few, better ideas.  Unconventional positioning strategies can provide a breath […]

Your brand identity should do the following: reflect your brand’s positioning and serve as a visual and verbal language that communicates with your target audience. In this article, we’re going to delve into the intricacies of developing a brand identity that seamlessly aligns with your brand’s positioning, covering crucial aspects such as logo design, color […]

So you’ve built a brand. You’ve done your research and positioned it to lead the market. You built your strategic marketing and communications plans. And you’re executing them. Now what?  Now, you test your brand’s strength!  Once you’ve determined your optimal brand positioning, your sights should set on internal alignment, strategic planning, and tactic execution. […]

Regardless of industry, your brand swims in a sea of competitors vying for consumer attention. Within this expanse of shiny objects acting as lures, weighted and substantial brand positioning has emerged as an anchor for success. Your brand’s unique identity and perception play a pivotal role in capturing market share and fostering customer loyalty. This […]

Video marketing is a powerful tool that can help businesses of all sizes reach a wider audience, generate leads, and increase sales. As the data shows us, video is valuable: it’s more engaging than text or images, offers a positive ROI, and it can be used to tell stories, educate and engage customers, and demonstrate […]

In today’s digital world, video is more important than ever before. People are more likely to watch a video than read a blog post or article, and video content is more likely to be shared on social media. Stats, you ask? Absolutely.  80% of internet users can recall a video ad they saw in the […]

In today’s digital landscape, the buzz around thought leadership is undeniable. Webinars, podcasts, and postings on platforms like LinkedIn have prompted a bit of FOMO amongst those who aren’t already implementing the strategy. But why are people so intent on becoming thought leaders in their respective niches? Is it pride? Positioning? Sense of purpose? If […]

Trade shows are an excellent chance to showcase your products or services, connect with industry peers, and meet potential customers. To stand out in crowded exhibition halls, it’s essential to invest in creating a unique experience rather than simply setting up a booth. Trade shows are an opportunity to deliver an exceptional, on-brand experience, if […]

Rebranding can be a risky move for any business; but sometimes necessity outweighs the risk. Whether you are rethinking your identity due to market shifts or organizational changes, the process can and will be fruitful with the right strategy and steps in place. Rebranding isn’t just about coming up with a new name and logo; […]