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How to Create an Exceptional Trade Show Experience
Trade shows are an excellent chance to showcase your products or services, connect with industry peers, and meet potential customers. To stand out in crowded exhibition halls, it’s essential to invest in creating a unique experience rather than simply setting up a booth. Trade shows are an opportunity to deliver an exceptional, on-brand experience, if […]
6 Tips for a Successful Rebrand
Rebranding can be a risky move for any business; but sometimes necessity outweighs the risk. Whether you are rethinking your identity due to market shifts or organizational changes, the process can and will be fruitful with the right strategy and steps in place. Rebranding isn’t just about coming up with a new name and logo; […]
Future Forward Branding: How to Choose a Brand Name that Accommodates Growth
Brand names hold power.  As the first impression and lasting, non-visible representation of your company, the name you choose for your brand has the capacity to make or break, well, everything. A well-chosen name can help you stand out and accelerate growth; while a poorly chosen one can limit – if not inhibit – your […]
What’s in a (Brand) Name? The Power of Connotation
Would a brand by any other name continue to be that brand? Would it capture its identity? Resonate with its audience? Highlight capabilities? Be recognizable? The art of creating (or recreating) a brand name is as scientific as it is creative. Understanding what words and sounds–and the concepts associated with them–requires study. Likewise, knowing which […]
Communication Is Key: Planning an Internal Comms Strategy During an Acquisition
Acquiring a new business is simultaneously exciting and challenging. Mergers and acquisitions move fast, bringing in new developments daily, if not hourly. Expectations and truths toward the future can shift with each new learned fact, and delivering those moment-to-moment “truths” become burdensome and ultimately, add to the confusion. However, when communication is on key and […]
Safeguard Your Acquisition with a Thorough Brand Equity Audit
How Brand Equity Audits Empower Strategic Acquisitions    Acquiring a new business is a significant investment that requires careful consideration and planning. One critical yet often overlooked aspect of an acquisition is the brand equity of the target company. A brand equity audit is a comprehensive evaluation of a company’s brand assets and liabilities, including […]
Seven Keys to a Happy Sales Channel
Agency founder Jim Huebner records the seven tried-and-true keys to a happy sales channel in his free e-book, available now.
What is a Buyer Persona: Digging into Demographic Data
Do you know who is buying your product? Have you dug deeper than the standard M/F 35-60? Breaking through the surface demographic data can help you effectively market and sell your product or service, allowing you to align messaging and messaging channels to the specific needs, interests, and preferences of YOUR ideal customer. In short, […]
Dealer Research: The Most Effective Sales Enablement Tools for Manufacturers
72% of dealers say sales enablement and marketing tools from the manufacturer are very or extremely important. But which are most important? We did the research so you don't have to.

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