Exploring the Role of Brand Equity in Value Creation in M&A

As a strategic partner to companies at every stage of the M&A deal cycle, we regularly engage in conversations about value creation, brand equity, and positioning innovations. It’s not every day, however, that we get to have those conversations in front of an audience of our peers in beautiful Napa Valley, California.

We are excited to do just that this May at the highly anticipated M&A West conference hosted by the San Francisco chapter of the Association for Corporate Growth (ACG). ACG connects a community of mergers and acquisitions and corporate growth professionals with more than 14,500 members worldwide. Events like M&A West bring members together to network and learn from one another.

At this year’s M&A West conference, HM President Ashton Belk will join a panel of industry experts to explore the untapped potential of a focus on marketing throughout the M&A process, including trends in positioning, go-to-market strategies, and post-acquisition integration. 

Building Brands, Driving Value: The Marketing Advantage in M&A

Building Brands, Driving Value: The Marketing Advantage in M&A

Thursday, May 30, 2024 | 11:00 AM PST | Meritage, Napa, CA

Session Description:

Should strategic marketing play a more central role in the deal process? This panel challenges traditional M&A playbooks to make a case for its untapped potential. Our industry experts, with experience across all deal stages (acquiring, building, and selling), will demonstrate how leveraging brand equity can drive tangible value creation.

Key Discussion Points Include:

• Innovative Trends in Positioning: Clear and concise positioning can differentiate your company in the market and maximize its value proposition.
• Innovation in Practice: Video, AI, and storytelling strategies create compelling materials that resonate with potential buyers.
• Brand Equity Leverage: Understand the power of a company’s reputation and how to activate it strategically as an add-on or standalone asset.
• Fast-Track Integration: Effective communication and integration strategies to accelerate post-acquisition value creation.
• Customer Growth Engine: Leverage marketing to retain and expand your customer base by identifying upselling and cross-selling opportunities.

Featuring Panelists:

• Ches Riley – Founder and Managing Director, BlackArch Partners 
• Tom Casey – Co-Founder and CIO, CORE X Partners
• Helen Keplinger – Owner, Keplinger Wines
• Ashton Belk – President, Huebner Marketing

Moderated by Abby Fraser – VP of Client Services at Huebner Marketing:

Panelists will also be available at the Wine Down Reception following the panel to continue the conversation and sample wine from Keplinger Wines. 

Follow the Conversation

Join Huebner Marketing at M&A West in Napa this May and discover the power of branding in driving M&A value creation. We look forward to sharing the insights and innovations from our panel on LinkedIn and here on our blog for those who can’t attend. 

To learn more about M&A West and reserve your spot at the event, visit the official website: https://www.acg.org/sanfrancisco/events/ma-west-2024