marketing-case-studies

  HUEBNER INTEGRATED MARKETING CASE STUDIES

Driving manufacturing business results for nearly three decades

  • CO-OP
  • TV
  • Radio
  • Tabloid
  • Email

INCREASE DEALERSHIP SALES

The tactic: Co-op national sales events

Huebner Marketing has notched seven years of managing and executing client co-op national sales events, including Jayco’s hugely successful Blue Tag Sales Event. These national sales events helped unite entire dealer networks in all-out multi-media campaigns, giving dealers a focused message and promotional giveaway to generate leads.

110%+

ROI each year (for 7 years)

Hundreds

Of participating dealers

25+ million

Customer impressions

SEE WORK
  • Seo
  • Blogs
  • Socials

GROW RECOGNITION AND ORGANIC TRAFFIC

The tactic: Aggressive content approach

With a year timeline, REV Group enlisted Huebner Marketing to turn its new name into a “known” commodity in time for its NYSE initial public offering. Using an aggressive content approach, featuring keyword-optimized industry pages, weekly long-format articles and strategic social media posts, REV Group opened $3 above the projected listing price.

$22 listing price

With a day-high of $25

55,696 pageviews

From 70 “blogs”

Page 1 rank

For “ambulance”, searched 33,100 times monthly

SEE WORK

Check out what some of our clients say about their experiences with Huebner Marketing.

VIEW TESTIMONIALS
  • PPC
  • Remarketing

INCREASE WEBSITE CONVERSIONS

The tactic: Pay-per-click advertising

MORryde, a leader in metal fabrication, relies on Huebner Marketing for its paid online marketing initiatives, including campaigns that drive online traffic to MORryde’s Jeep accessory page and its SlideZilla truck slide website. Thanks to this qualified traffic, Huebner’s client has seen above-average conversion rates.

51% of SlideZilla traffic

More than half of SlideZilla’s website traffic is driven by paid search

18% conversion rate

SlideZilla’s paid search yields an average 18% conversion rate

39% of Jeep page traffic

Paid search accounts for 39% of the total traffic to MORryde's Jeep page

SEE WORK
  • Business cards
  • Sales kits
  • Presentations
  • Point-of-sale
  • Print ads

GROW OUR CLIENT’S IN-STORE SALES CHANNEL

The tactic: Sales materials

Canyon Bakehouse spent four years perfecting its gluten-free products. With a good company story and great-tasting bread, one thing was missing … marketing tools … so Huebner Marketing set out to provide the dedicated baker with all the right marketing ingredients. President and Co-Founder Josh Skow credits Huebner Marketing with helping “launch our brand nationwide.”

2,000+%

Over a five-year period

SEE WORK
  • Integrated marketing
  • Dealer marketing

INCREASE OUR RV CLIENTS’ BRAND RECOGNITION

The tactic: Aggressive content approach

Huebner Marketing has helped shape 10 RV brands during the last dozen years, working with powerhouse companies like THOR and REV Group. We’ve yielded lots of great results. Take for instance, Fleetwood RV — “America’s Favorite Motorhome” — and the results our digital efforts have netted this great brand over the last two years.

1.87M website sessions

678% PPC ROI

210% website ROI

In a six-month timeframe

SEE WORK

Interested in working together or just have some questions?

CONTACT US