What Do
Dealers Want from

We asked hundreds of dealers of big-ticket
outdoor items what they want from their OEMs.
The results tell a convincing story…

Download the Full Report

This peek into the dealer's psyche will help you:

  • Build stronger dealer relationships
  • Identify growth opportunities
  • Prioritize marketing activities with the greatest impact

Spoiler alert

Pricing is not the only way to a dealer’s heart.

of dealers report their focus this year will be on improving customer service

60% of growing dealerships cite product relevancy as a major factor in deciding which brands to carry

of dealers agree that sales enablement tools from manufacturers are very or extremely important

of dealers say a brand’s reputation or story is very or extremely important to the customer’s purchase decision

Stand out in a busy marketplace by presenting solutions that make you a hero to your dealers.

Dig into the data

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* This research was collected by the experts at Ascend2 via a survey of 279 retailers of big-ticket outdoor items. For more than 30 years, OEMs have turned to Huebner as their partner in manufacturing marketing. From building brand awareness, to driving more visitors to your site, to equipping your frontlines to market and sell your products, Huebner exists to make your story known. It all starts with a conversation. How can we help you?