Crop Production Services, an Agrium brand, enlisted Huebner Marketing to analyze the positioning of one of its premium product lines. Eye-popping marketing collateral followed.
A three-tiered direct mailer campaign introduced Levitate to a targeted corn grower audience. The mailers progressed in scale and messaging and utilized sliders and pop-up displays.
In addition to the mailers, Huebner Marketing created two 30-second radio spots — a single-person spot and a fully-produced dialogue spot, both which introduced the Levitate product.
To promote Crop Production Services' Awaken CoFLOW product, Huebner Marketing produced a 60-second television spot, along with a condensed 30-second version for the client.
During Huebner's AIM Report™ audit, key stakeholders were interviewed to gauge the best opportunities for naming, tagline development, brand positioning and overall messaging.
High-impact billboards were designed and strategically placed in rural communities to further promote the Crop Production Services' premium soil input products to the agricultural market.
To promote Crop Production Services' Formula MAX product lineup, CPS enlisted Huebner Marketing's positioning and packaging expertise to create this high-impact display of products.