Dutchmen tasked Huebner with giving its brand a refresh as well as managing the new Dutchmen Dealer Marketing Services (DDMS) program.
For a quarter of a century, Dutchmen has been an innovative leader in building value-oriented RVs, offering more bang for the buck than any other manufacturer. It took a Huebner Marketing AIM Report™ to help the manufacturer identify that story.
Following the AIM Report™, Dutchmen enlisted Huebner Marketing to give its brand identity a fresh look, executed all the way down to marketing materials, like product brochures.
The Huebner Marketing team has created eye-catching brochure designs year after year for the towable RV manufacturer. Among Dutchmen's lineup: the popular Voltage toy hauler.
Huebner Marketing also manages Dutchmen RV's online marketing efforts, which includes a pilot PPC program that generated 76,550 impressions with a 2.02% click-thru rate.
Dutchmen RV also turned to Huebner Marketing for its expertise in dealer recruitment. An engaging "Knock Your Socks Off" direct mailer was sent to dealers driving them to an online video show invitation.
Huebner Marketing also helps drive Dutchmen RV's organic online marketing efforts with bi-weekly blogs, targeted at RV owners looking for trip inspiration, maintenance tips and product information.