THE ONLINE MARKETING BLOG DEVOTED TO MANUFACTURERS

Huebner Marketing’s Business Intelligence™ is a measured marketing platform that aggregates more than 750 data sources into one robust monitoring system to help manufacturers evaluate the success of their sales and marketing efforts. PPC, SEO, DSPs, CRMs, social media and call tracking data can be aggregated into the system for real-time reporting. Finally! Digital marketing metrics made simple! 

This guide highlights SOME of the digital marketing metrics that Huebner Marketing’s Business Intelligence™ platform measures, helping manufacturers close the sales loop and monitor the company’s return-on-investment.

KEY SEO METRICS

FOR LANDING PAGES + BRAND WEBSITES
The only way to truly understand if your marketing campaigns and company website are achieving the results you need to grow business is to continually measure site performance.
These results provide the business intelligence you need to move the needle. 

SAMPLE REPORTS FROM B.I.'S REPORTING SOFTWARE


KEY PPC METRICS

FOR PAID SEARCH, DISPLAY + REMARKETING
Most marketing directors have to constantly justify the dollars they spend. Fortunately, paid online marketing mediums provide a wealth of data, allowing manufacturing marketers to make informed campaign decisions to produce better results and ROI.



SAMPLE PPC REPORTS

EMAIL MARKETING METRICS

Email marketing offers a direct line of communication to your customers; however, if it’s not done effectively, it can quickly lose impact and even be detrimental to your brand’s marketing efforts, especially if your emails are perceived as spam. Monitoring these metrics will help ensure youre emails stay relevant and achieve the results you desire.


SAMPLE EMAIL REPORT


SOCIAL MEDIA KPIS

Social media can be time intensive, especially as you begin monitoring every conversation. Business Intelligence™ aggregates all of your metrics into one place, alongside your website data, campaign metrics, email analytics and other data for a comprehensive picture.



INCLUDES SOCIAL MEDIA REPORTS

CONTENT MARKETING METRICS

FOR BLOGS + CONTENT-CENTRIC PAGES
It’s been said, “Content is king.” But how do you know, unless you measure it? Metrics can help you determine what type of content is driving customers through the buyers’ journey process to create actionable results. 



SAMPLE REPORT


BONUS REPORT — CALL TRACKING